Have you ever thought about how food brands like Coca-Cola, Kraft, Gatorade, Church’s Chicken, or Safeway test food and beverage products? They spend a lot of time talking to people just like you.
Once they identify an idea or recipe that they think you’re going to like, they need consumers to taste it and give them feedback. That’s where Feedback Consumer Guidance Panels come in. At Feedback, we work for various food companies, both large and small, to help them test new food and beverage ideas over the Internet. Once we’ve figured out the best idea, we help them test the product, sometimes through online surveys asking consumers about flavors, packaging, ingredients, etc., and sometimes by shipping actual food or beverage products to the homes of consumers who match our target.
If you are the kind of person who writes well, is constantly experimenting with new recipes, and loves to taste a wide range of foods and beverages, please sign up to join our panel!